Another of the biggest marketing blunders companies make is neglecting to use SEO. If you haven't incorporated SEO into your digital marketing strategy, people won't find your website in the search results, so you won't reach new and valuable leads for your business

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel

Digital marketing is a means of attaining business goals through the aid of digital platforms by promoting the business's products or services

As the name implies, ‘Digital Marketing’ supports businesses to market their brands to targeted markets, through online channels or any other electronic mediums. “Digital Marketing Roles’ can be defined as different job roles/positions that assist companies to develop and promote brand image, through various digital means to sell their products”. Thus, ‘Digital Marketing Roles’ are designated to perform various tasks such as designing of promotional campaigns, developing appropriate content for businesses, garnering the attention of customers through various social media channels and monitoring customer flow on the website.

Social media costs depend on multiple factors, from the platform to the industry. On average, businesses invest